![]() This type of method can be done qualitatively or quantitatively, to assess the aesthetic properties of an image and whether they are consistent with a desired brand image. ![]() Contextual inquiry is typically conducted in the early discovery stages of a project.Ī research method that involves exposing participants to a product and then asking them to select a few words that describe their reaction to that product out of a list of possible options. Contextual inquiry is a combination of in-depth observation and interview and aims to gain a robust understanding of work practices and behaviors. Related article: Context Methods: Study GuideĪ type of field study in which the researcher watches the user as they naturally perform their task in their normal environment (e.g., home, office) and asks for information to understand how and why the user did what they did.The context can be captured directly, by observing users in their natural environment (field studies), or indirectly, by asking them to log context details whenever that behavior occurs (diary studies). It is used very early in the discovery phase of the design process to understand whether a specific product idea meets users’ needs and expectations.Ī class of research methods that involves capturing the context in which users naturally engage in a specific behavior. Related article: Understanding User Pathways in AnalyticsĪn attitudinal research method that involves collecting users’ thoughts and attitudes about a product idea (“concept”) in its incipient stages, usually through a qualitative survey. ![]() It can provide insights about potential issues, typical navigation routes, and the content that users interact with right before completing key actions on a site or in an application. Related article: Card Sorting: Uncover Users' Mental Models for Better Information ArchitectureĪn analytics method that involves analyzing the sequence of pages that users visit as they use a site or application.Card sorting can be “open” (if the categories are not defined in advance of the study and participants group similar items into clusters) or “closed” (if a predefined set of categories is given to participants and they are asked to assign items to these categories). This method helps designers to group items into categories and create an information architecture of a site or application. Unlike attitudinal methods, which are based on “what users say,” behavioral methods are based on “what users do.” Examples of behavioral methods include usability testing and analytics methods.Ī research method in which study participants group individual labels according to criteria that make sense to them. See also: A/B testing, multivariate testing, clickstream analyticsĪ class of research methods that collect data reflecting users’ actions and behaviors.Related article: Three Uses for Analytics in User-Experience Practice.Using such methods requires that the product is instrumented with analytics software such as Adobe Analytics or Google Analytics. Analytics research methods are not controlled: the data collected reflects users’ behaviors in their natural environment. Examples of collected metrics include the number of user visits, the number of clicks on a particular element, percentage of users who took a particular action (e.g., checkout, scroll) on a web page. See also: analytics, multivariate testingĪ class of research methods that involve collecting real-time usage data for a product.Related article: Putting A/B Testing in Its Place.To conduct an A/B test, you will need to install specialized analytics software. The winning version is usually selected based on metrics such as conversion rate or click-through rate. Attitudinal methods are often contrasted with behavioral methods, which collect data about user actions and behaviors.Īn analytics method that involves randomly deploying two different versions of a product to two different user groups in order to identify which works best. ![]() Attitudinal data is based on “what users say.” Surveys, user interviews, and focus groups are attitudinal methods. Jump to a definition in the table or review the complete glossary.Ī class of research methods that collects self-reported data about users’ perceptions and attitudes. Use this glossary as a reference as you delve into research. UX research requires knowledge and understanding of many jargon terms.
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